Film Days I
Last week I attended the annual Malmö Film Days (Malmö filmdagar to Swedish readers), an event which is half film festival, half industry wooing; during four very busy days the various film companies pool their resources and show advance screenings of about 30 upcoming films to important (and not so important) industry folks - including distributors, theatre managers, Institute people, and critics. This was my first time there, and I understand now why it's so popular, not to mention tough to get into (invitation only, peasants!). It's a fun mix of people too, from the networking pros to the unashamed freeloaders, via stiff academics and faux bored critics who really hate being there, but unfortunately had to. There are the middle-aged women who only watch Swedish movies and love all of them, there are the competing critics strutting their stuff, there are the distributors comparing press kits, and so on.
In addition to seeing so many movies for free ahead of everyone else, the neverending supply of sugar-rush candy to gorge on between screenings, and plenty of fringe benefits like a Chronicles of Narnia-sponsored luncheon with turkey rolls and decent red wine, there is the gift bag. A couple of years ago, when the film companies organized the event without interference by the Institute, they apparently went completely over the top with gifts, showering critics and distribs with extravagant bribes - please Mr Critic Man, hype Van Helsing for us! Too bad I missed out on that. These days things are much more moderate (read: cheap), and every attendee gets but one bag filled with goodies. Jaded faces around me signalled that I really shouldn't be excited about this lame excuse for a freebie-bag, but I was thrilled. Eleven DVDs! An umbrella! A silly clock! A t-shirt! Two... books? I thought I came here to watch movies.
Anyway, I was psyched about getting home, sitting down in front of the comp and summing up the intense days with long, thoughtful posts about all the great new films I'd been watching, but then, a sluggish, strange, post-everything coma set in, and I didn't watch a single film in four days. Nor did I write a word about any of the ones I'd seen during the film fest. So sorry 'bout that, and let's get down to business.


Next entry: day II...
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